In pages 107-214 the author opens my eyes to some key aspects of how facebook took off and how many other businesses in our culture can take off. In chapter 5 the book goes into discusses all the investment offers that facebook was receiving and the magnitude of the offers. The author states “He had signed the papers to close the Accel investment.” (Pg. 127). Zuckerberg took the money because this would allow his business to grow to the max potential. The real issue that was brought up for me was the importance of developing faith in your business in this culture. All of these investors had massive faith in Zuckerberg’s company because they could see the potential growth in it. In our culture it is important to develop faith in the people surrounding the company or else the company will fail because there will be no belief in the company and no one will want to invest in it. Most successful businesses have investors in their companies because that is what is needed in order to help the business grow. If no one believed in facebook and its users were the only thing pushing it is would be tough because there would be no money there to help the business grow. That’s why if everyone believes and has faith in a company then investors will show interest and the business will be a success rather than not.
In chapter 6 the book goes into discussing how these investments which they talk about in the previous chapter made it seem like there was no limits on the potential growth of facebook. This makes sense to me because they received a lot of money in investments. In our culture it almost seems like when the money is there then there are no limits to what you can do, you can literally do almost anything. That just goes to show you how are culture is run. Where there is money there is power in our culture which is the sad truth. Our society in this country revolves around money. The book quotes “Facebooks first priority was hiring more people. Now there was money for it” (Pg. 128). This quote displayed an interesting message to me in terms of showing me what money was actually capable of doing in a society like ours. It is quite simple for me to see that money lets you do whatever you want in our society because it is what our society is based on.
In chapter 7 the book talks about the step from the site just being a college audience to moving to just about every one having access to the site. The site now not only targeted college students but all students and also not only students but anyone who wanted to stay connected to their friends. The book states “This is astonishing customer loyalty for any internet service.” (Pg. 156). This quote just goes to show the importance of the users/customers of anything and developing that loyalty in them by providing a great service. You have to know you’re doing something right when customers are that loyal. Without this loyalty a business or a website would be absolutely nothing. It is important for business owners like Zuckerberg to realize the importance of keeping the users and customers happy. In any business that forms in our culture today should primarily revolve around the customers.
Chapter 8 and 9 go into discussing the importance of Zuckerberg in beginning to think and act more like a CEO and the influence photos have on facebook. I find it really interesting that photos have such an impact on the website. It would have never occurred to me that they could be so powerful and could be everything the people wanted. The author states “…that made photos so successful.” (pg. 180). The influence of photos was always a mystery to me and I always tried to figure out what it was that made them so powerful. I believe it’s the power of actually seeing something rather than reading or hearing something. You actually grasp the full affects of what someone was doing or what they did. When you just hear about it you form your own image of something but now people have images already made for them on facebook which is absolutely crazy.
Chapter 10 which is the last chapter on this blog was the chapter I was most excited to blog about, it talks about the privacy of facebook. The book quotes “offer adult users a both work profile and “fun and social profile””. (pg. 199). I believe that our privacy is slowly diminishing to nothing. Although we choose what we want to post on facebook it is still a mystery to my where our privacy has gone and if we will ever get it back. I personally don’t really know if it’s a good thing or a bad thing. I believe that people have 2 identities as well; an online identity and a real life identity and I think that our values have been totally twisted. I think our morals and values of our online worlds are relaying into our real lives and screwing up the flow of things.
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